While institutional participation in Bitcoin continues to grow, retail investors remain a crucial force behind the market, according to Swan Bitcoin CEO Cory Klippsten.
Speaking in a recent interview, Klippsten pushed back against the idea that large financial institutions now dominate Bitcoin ownership. He argued that although investment giants like BlackRock and Fidelity offer Bitcoin products, the underlying demand still largely comes from individual investors.
“It’s not BlackRock or Fidelity that actually owns most of the Bitcoin,” Klippsten explained. “Behind those ETF investments are millions of retail investors who are choosing to gain exposure to Bitcoin through traditional financial products.”
ETF Demand Still Represents Real Bitcoin Buying
Klippsten emphasized that spot Bitcoin ETFs are not merely paper-based financial instruments. When investors purchase ETF shares, fund managers must acquire and custody actual Bitcoin, removing supply from the open market.
According to him, this creates genuine demand for the asset and continues to impact Bitcoin’s supply dynamics.
While derivatives, futures contracts, and other synthetic products can sometimes distort market signals, Klippsten noted that Bitcoin’s unique value proposition remains tied to the ownership and transfer of real on-chain assets.
“At the end of the day, the ability to own and transfer actual Bitcoin is what makes it different from traditional financial assets,” he said.
ETF Outflows and Market Weakness Continue
Recent market data shows that US spot Bitcoin ETFs have experienced significant selling pressure.
Since mid-May, Bitcoin ETFs have recorded approximately $2.9 billion in net outflows, reflecting growing caution among investors.
During the same period, Bitcoin’s price has fallen nearly 10%, dropping to around $73,600 at the time of reporting.
The broader crypto market has also shown signs of weakening sentiment.
The Crypto Fear & Greed Index recently fell into the “Extreme Fear” category, indicating that investors are becoming increasingly cautious amid ongoing market uncertainty and macroeconomic concerns.
Chances of a New Bitcoin All-Time High Have Fallen
Klippsten also shared a more conservative outlook for Bitcoin’s performance over the remainder of the year.
Earlier in the year, when Bitcoin was trading near $95,000, he estimated there was roughly a 50% chance the cryptocurrency would reach a new all-time high.
However, after Bitcoin’s decline and increased market volatility, he believes those odds have dropped significantly.
According to Klippsten, the probability of Bitcoin setting a new record high this year is now closer to 20–25%.
The revised outlook reflects:
- Weakening investor sentiment
- Continued ETF outflows
- Macroeconomic uncertainty
- Ongoing geopolitical tensions
- Reduced momentum across risk assets
Retail Investors Still Matter
Despite the increasing presence of institutional products and Wall Street involvement, Klippsten’s core argument remains simple: retail investors continue to drive a significant portion of Bitcoin demand.
Whether investors buy Bitcoin directly through wallets or indirectly through ETFs, the underlying asset must still be acquired and held.
As a result, retail sentiment remains an important indicator for Bitcoin’s future direction, even as the market becomes more integrated with traditional finance.
For now, investors appear cautious, and while long-term adoption continues to grow, short-term market conditions suggest Bitcoin may face additional challenges before regaining strong upward momentum.

